With a degree in Advertising and Marketing from ESPM in São Paulo, she is a partner and strategy manager at the agency, and leads branding projects for clients such as Fiat, Peugeot, Brastemp, Ultragaz, Happy Eggs, among others, creating strategic brands that, guided by purpose, generate positive impacts for people and results for the business.
Luiza is also a teacher, having completed postgraduate studies in branding at ESPM. Today, she focuses more on Laje, teaching a portfolio management course, in addition to coordinating an applied branding course.
Luiza has been with the agency since 2017 and is also a portfolio management specialist, responsible for building the methodology and frameworks, creating value for businesses such as Brastemp, Intelbras, Kimberly-Clark, Mantiqueira Brasil, among others.
