Erika holds a degree in Advertising from PUC-Rio, and a specialization in Communication with the Market at ESPM-RJ and an MBA in Marketing also at PUC-Rio.
She is Partner-Director of Content at the agency, and leads Branding work for clients, such as CBF, Hapvida, Beach Park, GNT, B2W, Rio Gastronomia, among others, creating strategic Brands that, guided by Purpose, generate positive impacts for people and business results.
Since 2007 part of the Ana Couto team, she is a specialist in Naming and leads several name creation projects for Brands, products, business lines, programs and initiatives. At the agency she has developed work for brands such as Youse, Enauta, Leveros, Wiz and XP Inc.
