Erika Pinheiro

Erika holds a degree in Advertising from PUC-Rio, and a specialization in Communication with the Market at ESPM-RJ and an MBA in Marketing also at PUC-Rio.

She is the Content Director and Partner at the agency, and has led branding projects for clients such as CBF, Hapvida, Beach Park, GNT, B2W, Rio Gastronomia, among others, creating strategic brands that, guided by purpose, generate positive impacts for people and results for the business.

Since 2007, she has been part of the Anacouto team, specializing in naming and leading numerous projects to create names for brands, products, business lines, programs, and initiatives. Notable projects include Youse, Enauta, Leveros, Wiz, and XP Inc.