Ana Couto

Designer graduated from PUC-Rio, Ana completed her Masters in Visual Communication at the Pratt Institute, NY, with outstanding merit, before specializing in Branding at Kellogg School of Management. In 2015, she graduated from the course OPM (Owner/President Management Program) at Harvard University.

Ana Couto is the CEO of the agency anacouto and the content and learning platform LAJE, as well as the developer of Valometry, a continuous branding management tool that helps companies prioritize actions that impact their results. A reference in branding (from strategy to execution) in Brazil, the anacouto agency has helped strengthen the branding of brands such as CBF, Havaianas, Cosan, Raízen, Brastemp, Natura, iFood, Eletromidia, and many others. Author of the best-selling book *A (R)evolução do Branding* (Gente Publishing), with over 10,000 copies sold and ranked 1st as a business book in the country, Ana Couto has accumulated more than 50 awards. She is the creator of the É,Faz&Fala! Festival, the largest national branding event.