The foundation for accelerating value with a practical guide to implementing a living decision system.
Planning has become real-time decision-making, integrating corporate strategy and branding.
• CEOs, partners and presidents
• Marketing, Strategy or Sales Directors
• Heads of Growth and Transformation
• To generate value for customers, employees, communities, and the planet.
• To respond to social, economic and environmental challenges.
• To build a clear direction while evolving as the world changes.
• Expanding organizations
• Brands undergoing repositioning
• Teams under pressure for efficiency and an AIFirst mindset
On-the-go strategy: How to maintain long-term direction amidst change, without rigidity.
Working Backwards: Amazon's model starts with the results that would make a difference.
AI in planning: The variable that redefines business and how to plan for it in 2027.
Actionable templates: SMART goals, impact and effort matrix, OKR architecture, and the value decoding canvas.
For over 30 years, Anacouto has been driving the value of people and organizations, and in this paper, it brings together the methods, data, and frameworks that guide the decisions of those leading the next cycle.
São Paulo
R. Mourato Coelho, 1404
Vila Madalena
ZIPCODE 05417 011
TEL +55 11 91614-4449
© 2026 Ana Couto