STRATEGY

It was necessary to find what makes Zinco unique and bring to light this different way of being, discovering its true essence. Thus was born fashion outside the mainstream, with its own territory, which is neither a reflection of Rio de Janeiro nor São Paulo, and which differentiates the brand from the competition with its unmistakable personality.

CREATION

If Zinco's fashion is unconventional, the new brand also needed to break away from the obvious and encourage genuine boldness. And Zinco does this in a very daring way. With good humor, spontaneity, and freedom of opinion, it takes risks, questioning whenever possible. Why not?

IMPLEMENTATION

We developed the Brand and a Visual and Verbal Universe fully aligned with the Value Proposition and the new Positioning. A brand launch that was quickly absorbed because it represents a true Essence, lived from the inside out.