STRATEGY

BUSINESS STRATEGY

Customized insurance where customers can easily get quotes, choose, and purchase without needing help from third parties.

In Brazil, it had never been like this before Youse.

BRAND STRATEGY

Youse was created based on its purpose: to empower people to live bolder lives.

COMMUNICATION STRATEGY

If you're innovating everything in your life through digital means, why are people still buying insurance the old-fashioned way? That's where the creative concept was born: QUESTION. With less "no" and more "#PorQueNão" (#PorQueNão), anything can happen.

A LITTLE
MORE ABOUT QUESTION

Youse aims to not only question the insurance market, but also pre-established habits and concepts that often go unnoticed. We are used to saying NO! I don't want to, I won't do it, I won't say it, I won't go.

We want to make people reflect on the fact that life is made up of small, important moments. Less "same old thing." Less "NO." We should seize each moment to QUESTION. Youse reinforces the power of exploration.

To be happy. To try and fail. To learn. To question.

Instead of NO, #WhyNot?