STRATEGY

We studied the market and the brand's transformative potential, which stems from its purpose: to empower people to dare more. All in a simple, personalized way, without unnecessary fluff. Youse exists to empower people to do things their way. A brand that is already born in the third wave of branding.

CREATION

A personalized service like Youse couldn't have a "more of the same" brand. We created a unique and multifaceted brand, capable of transforming and taking on different forms: fun, connected, bold, and you. Youse embraces, relates to, and engages with the needs and personality of each individual. Insurance that's directly with people – always, not just when there's a problem.

IMPLEMENTATION

The design incorporated the brand's elements to inspire Youse users and convey the company's values in a dynamic and joyful way. In the digital realm, we developed all touchpoints in partnership with the Youse team, creating an intuitive and constantly evolving experience. The brand's purpose brought the communication to life, awakening the boldness in everyone. An innovative and 360° strategy that builds 21st-century brands and promises to change market logic, empowering people for a bolder life.