STRATEGY
We immersed ourselves in the world of Clínica São Carlos, observing every detail from a patient's perspective. And that's how we understood the true essence of this brand: to awaken the courage that exists in each person, transforming life into the protagonist. Clínica São Carlos decided, therefore, to go far beyond treatment, embracing cancer as a cause, always with the patient at the center.
CREATION
We faced the challenge of combining the brand's transformation with the history built over 50 years of dedication to cancer treatment. A new perspective brought a new description: São Carlos Oncological Health, clearly stating its specialty and its focus on health care much more than on disease.
“Our clients and partners have approved the change, and the environment is truly renewed. The change is impacting the medical community's interest in São Carlos, which is very positive. Regarding employees, we have also noticed a positive response; many have been motivated by the change, and newcomers are also catching this spirit. We are very satisfied with the repositioning and are already seeing good results!”
IMPLEMENTATION
The new São Carlos Saúde Oncológica brand has incorporated elements that reinforce the focus on health and the individual, with vibrant colors, graphics, and photographs that convey well-being. New corporate materials, uniforms, and a revamped environment dictate a more welcoming tone, fostering closer relationships between patients, doctors, and families in this one-stop oncology care center.
