STRATEGY

How do you reinvent a national fashion icon? It was necessary to work with the client to develop a strategy for an accessible casual fashion brand for a contemporary young woman connected to the world. Five months of work went into creating a brand that was more youthful, colorful, relaxed, and humorous.

CREATION

The guiding principle behind the creation of this brand was the literal interpretation of its name: rose and tea. The variety of colors, prints, and textures stimulates an explosion of senses. A brand to feel, taste, smell, and experience, with a universe full of personality, which transformed it into a brand that sells casual fashion for stylish women. Today, Rosa Chá is synonymous with personal style. A colorful brand, even in black and white.

IMPLEMENTATION

We developed the Store Kit and Brand Guide to provide the client with creative guidelines that would ensure the survival of this new brand in terms of products, materials, and point of sale. All this in a consistent, differentiated, relevant, and proprietary way.