STRATEGY

More than revitalizing a brand, how do you transform a business? To add value to digital payment services, Redecard needed to review more than just its brand strategy. It looked inward, revised its business strategy, and reinvented itself with new products and services to fulfill its brand promise and develop commerce, the economy, and Brazil. It dropped the 'card' to become Rede, a connected brand that brings businesses and people closer together to drive consumption. It was a project that lasted more than a year, where the entire brand journey was studied to ensure the success of the brand strategy.

CREATION

We built a strategy that stemmed from a unique personality, a new positioning, a new name, a new brand, and a new visual and verbal universe. Connected and dynamic, the brand is built on a continuous line that runs along a path to form the word "Rede" (Network). The connection also occurs in the elements of its visual universe, which link together and build a proprietary identity that increases the consistency of communication.

IMPLEMENTATION

We structured the entire strategy for the launch, internal training, corporate onboarding, and brand implementation. Much more than just a digital payment method, Rede proves that embracing a purpose and guiding actions to achieve it creates value for businesses. In addition to winning awards for design, brand strategy, and IDEA Brasil, Rede ranks 21st among the most valuable brands in the country. A business achievement, a victory for the brand, and a source of pride for us.