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NATURA: TODODIA

SUMMER 2021

CHALLENGE

In 2021, Natura Tododia takes on the challenge of establishing itself as the leading summer brand and launches Manga Rosa and Água de Coco, a fragrance that perfectly captures the essence of the season. Alongside the launch comes a message reinforcing a woman's connection with her body and encouraging a life of freedom and lightness that summer demands.

STRATEGY &
CREATIVE WORK

We're moving away from the purely aesthetic body and towards a body that intensely experiences summer. We invite women to celebrate the power of their bodies and ways of being, showing that each woman is unique, just like summer.

In our execution, we reinforce the sensory aspects of the products and incorporate elements that reflect the freshness, lightness, and joy of the season.