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MEGAMATTE

How to solve a business problem in 5 days?

CHALLENGE

Megamatte has been operating in the market since 1994 and today has more than 130 stores, mostly in Rio de Janeiro. With plans to grow even more in the coming years, the company faced a challenge common to most franchise networks: maintaining consistency in the delivery of projects and initiatives throughout the Megamatte chain.

STRATEGY

In a five-day workshop, following the Design Sprint methodology, we co-created solutions with the Megamatte team to be implemented in the short and long term. For each solution, a prototype was developed and tested with real users (franchisees) during this period.

STRATEGY

To create a structure that allows for the consistent implementation of any project throughout the Megamatte franchise chain.

Following these intense days of work, the Ana Couto team continued to monitor the implementation of the projects by the Megamatte teams in bi-weekly mentoring meetings. Following agile methodology processes, we guided the use of Service Design tools and the execution of projects with a user-centered approach.

Technical Specifications

Ana Couto Team

Customer Team

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