STRATEGY

While the market presents an approach focused primarily on products, technology, innovation, and sustainability, the way Irani operates already reveals significant and differentiating value for everyone involved in its supply chain. building value in your relationships. A strength recognized by its audiences, but one that needed to be clearly expressed in the brand and its positioning.

Therefore, "thriving relationships" defines the essence of Irani.
A company that seeks to integrate its expertise with that of its clients. And it knows that results only make sense if they positively impact the world as well.

CREATION

The new brand seeks to translate the essence of "thriving relationships" in an innovative and proprietary way.

A lowercase typeface for a friendly and technological feel.
Inspired by paper reels, the symbol represents cycles of prosperity that reverberate and expand, combined with colors, such as the luminous lime green, that bring modernity.

This concept unfolds throughout Irani's visual expression, creating its own unique and easily recognizable language.

IMPLEMENTATION

Irani first needed to adapt all of its internal and external communication, aligning it with its essence, positioning, and visual and verbal universe. This came to life through numerous initiatives, expanding its language without losing sight of the brand's intent.

The new share offering on the B3 stock exchange and the plan to enter the Novo Mercado (a high standard of corporate governance) defined the timing for Irani's change to the new brand, a natural evolution in response to its business strategy.