STRATEGY
The Vitay brand gained a branding platform that connected with consumers based on the desires and needs identified in their journey.
CREATION
On the packaging, the product line came to life with 7 female illustrations that tangibleized bodily expressions of the different energies involved in the moments of using the shampoo, always with the hair as the protagonist.
Vitay also developed its own color scheme that highlights its products as a block of color at the point of sale, contributing to the brand's business objective.
LAUNCH
More than just a packaging redesign, Vitay's project aimed to create a new relationship with shampoo, and this innovation needed to be noticeable right from the launch, focusing on relationship building and activation at the point of sale. The solution was to create press kits and POS materials that represented the innovation of the Vitay brand.
The shampoo that cares for your hair and speaks to your current mood.
