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ELEMIDIA AND ELECTROMIDIA

Applause on screen

CHALLENGE

While many people need to stay home, others need to be out on the streets performing essential tasks.

Doctors, food industry professionals, cleaning services – all of them heroes of our times.

Elemidia and Eletromidia have thousands of screens spread across the country, with the purpose of sparking conversations and inspiring connection.

How do we connect the people who need to stay home with the people who need to go out?

WHAT WE DID

We developed the "Applause on Screen" movement, enabling those at home to send their support to those who need to be out on the streets.

Simply use the hashtag ##AplausosNaTela and submit a supportive video; the content will then be displayed on Elemidia and Eletromidia screens, in public transport, and in essential service buildings. This way, we connect those watching on screens at home with all the screens on the street.

At no cost, the movement was organically embraced by over 150 micro-influencers, resulting in more than 60,000 engagements.