CERBRAS
STRATEGY To translate Cerbras' story and inspire its future, we emerged with the purpose "To clothe dreams in reality." From this, we gave prominence to the category's action verb – "to clothe," which also translates to filling and enveloping the world with what we believe in, and we highlighted what the brand does […]
ZAMP
STRATEGY We delved into BKB through a diagnostic study with its executives, clients, and B2B partners, in addition to analyzing the competition and the food market as a whole. In this process, we identified strengths stemming from both Burger King and Popeyes that made it a completely differentiated company. However, due to the relevance and consolidation of its first brand, […]
B9
STRATEGY With the clear objective of embracing and enhancing the B9 brand and product ecosystem, we began defining our strategy. The guiding thread of this story should emerge from the existing strengths and synergies between B9, Braincast, and Mamilos – the three strategic brands in this universe. We unified the message and elevated B9 to the umbrella corporate brand. […]
Brastemp
STRATEGY After in-depth research, we understand that Brastemp is the brand that changes. With major product launches, it has brought innovations that have made history and truly transformed lives: the first refrigerator with space optimization on the door, the first dishwasher on the Brazilian market, the first frost-free refrigerator, the first refrigerator with three compartments. More than […]
